Year: 2023
Service: Logo design / Logo book / Typography / Packaging Design / Visual communication
We had the privilege of crafting the visual identity for Pad Thai, which encompassed the development of their logo, logobook, and packaging design. The heart of this branding effort is our custom-designed logo, a harmonious fusion of typography and symbolic elements. At its core, the design captures the essence of Pad Thai cuisine with a traditional depiction of flames and a bowl, evoking the signature flavors and imagery associated with Pad Thai.
The typographic element features a customized Bauhaus font. Its diagonal 'a' reinforces the image, while the round shapes emphasize the shape of the bowl.
The construction of the logo follows circles of varying diameters, and the logo symbol is based on a modular grid. Consistent kerning is maintained in the typographic part of the logo.
The logo is a decorative design comprising a typographic element and a logo symbol. Placed in the center of the design is the traditional image of fire and a bowl, typical for Pad Thai.
